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What is Home Staging?

Staging is the very best proven way to get top dollar for your home as you prepare it for sale.

A proven real estate strategy, used by successful home sellers and realtors across North America, home staging is the art of preparing and packaging new and existing homes for sale to achieve the maximum appeal to the mass real estate market.

Home staging is not a new term, but for many homeowners and real estate agents the concept of professional home staging is shedding new light on how to promote a home in a competitive real estate marketplace.

Once a home is listed for sale, it becomes more than just a home; it becomes a product on the market. And just like any other consumer product, there's a lot of competition, ranging from new homes with carefully appointed display suites to a multitude of resale properties in a similar price range.

Your Home Has Only One Opportunity To Make A Good Impression

Professional home stagers are practiced in the art of preparing a home for resale. They work with the “flow” of a home, eliminate clutter, edit and arrange furniture, and even assist in enhancing curb-appeal. The first impression is the key factor in selling a home. A potential buyer has made up their mind 10 seconds after they step in the front door. That does not leave too much room for fault. With the aid of a professional home stager, your house will make that all important first impression a notable one for potential homebuyers.

Through professional home staging, sellers can gain a competitive edge in the marketplace. Combining a thorough understanding of both current design trends and the psychology of the home purchasing process, home stagers create an inviting space with broad appeal to a wide range of buyers.

Benefits of Home Staging

Home staging is a marketing investment in selling a home. Setting the stage for a higher selling price and a faster sale, home staging transforms properties from everyday living spaces into homes that buyers can immediately see as their own.

The cost of a fully staged home is ALWAYS LESS than your first selling price reduction.

Recent research shows that the economic benefits of home staging are so compelling that many realtors now only list homes after they have first been staged for sale. For example

  Staged Home Un-staged Home
List Price $400,000 $400,000
Selling Price $395,000 (no price reduction) $360,000 (1 price reduction)
Cost Benefit of Staging $5,000 $40,000

Other benefits include:

  • Staged homes show better than competing homes for sale.
  • Staged homes often sell for considerably more money and in substantially less time than non-staged homes.
  • Staged homes are recognized as properties ready to sell and are more likely to be shown.
  • Staged homes are recognized by buyers as the best properties to see.
  • Staged homes can be initially offered at a higher price.

YOUR COMPANY NAME offers a complete range of home staging services to developers, realtors and home owners to help realize the maximum return on a home and speed its sale.

Contact us now for more information about our home staging services.

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